During the pandemic I spoke virtually about the importance of storytelling for nonprofits.  As an aside, I said that storytelling works wonders in online dating, too, which many found amusing.

I told them I failed at first because my “bare bones” dating profile did little to share my story in photos and print.  But when I applied the lessons of storytelling and brand building that I knew from advertising, my results literally changed overnight.

Storytelling is the secret to a great dating profile because it creates an emotional investment that releases chemicals in our brains that make us appear happier and more attractive.  Stories also create empathy and trust, two key ingredients for a strong profile.